Do you wonder how brands reach out to millions of people and build audiences online? Social media platforms have become the essential place to be for brands, in order to connect with their target and build loyal audiences interested in their products and philosophy. Here are some of the most exciting, engaging and forward-thinking brands on Social Media for you to get inspired.
ASOS
ASOS is an online fashion & beauty retailer based in the UK that sells its brand and 850 brands more. They have become one of the top fashion eCommerce in the UK and across the world.
They use Snapchat (as their target is young adults), Instagram (focused on UGC and outfits posted by their customers) with cross-posting on Facebook, and TikTok to give as much fashion inspiration as possible with entertaining and trendy styling videos.
For example, this "Outfits Inspired in Phoebe Buffay" is one of the best performing TikToks on their page since it brings outfit inspiration and has a very clear topic (or character, in this case) that people search online. Other good performing variants of this video would be recreating supermodel outfits.
Lush
Lush is a UK cosmetics retailer that became famous thanks to their bath bombs, but that also sells other cruelty-free and handmade products such as soaps, face masks and makeup, among others.
On Instagram, Facebook, Pinterest and YouTube, they focus on promoting their products and brand philosophy. And, on TikTok, they do product reviews and trending videos using UGC.
A good TikTok example would be this one, on-trend with the newest Ru Paul season on Netflix, and showing an end-of-the-day routine to take off the makeup and take care of the skin, using Lush's products. A perfect mix of relevant content, entertaining, while still promoting the brand's products.
Johnnie Walker
Johnnie Walker is the best-selling Scotch Whisky brand. They sell a variety of Scotch whiskies that they promote across all their platforms.
Through Facebook, Instagram, YouTube and Twitter, they showcase the range of products they sell, as well as easy cocktail ideas to recreate.
Airbnb
Airbnb is a company that manages home rentals for holidays and vacations worldwide. They allow hosts to promote their places on their website, as well as promote tourism activities.
On Instagram, Twitter and Facebook, they promote some of the places advertised on their platform, using UGC and tagging which place it is (and linking it on their bio). And, on their Pinterest page, they give inspiration to hosts to make their houses and apartments more appealing to the public.
For example, this temporary Airbnb inspired in the Winnie the Pooh house to celebrate its 95th Anniversary. It's quite a unique stay that Airbnb really wanted to promote and get more customers to book.
Booking.com
Booking.com is an online travel agency that helps customers find transportation and accommodation for their holidays. On YouTube, they focus on providing city guides in short-form videos and promotional and inspirational videos. On Instagram, Facebook, and Twitter, they promote different destinations and locations and what to do and where to stay. Lastly, on their Pinterest page, they provide plenty of top 50 accommodations for each city, hotels organised in different types and locations, and what to do and see. Keeping up with the "Squid Game" popularity and trend of sharing content related to the most popular Netflix show of all time, Booking.com did an Instagram post promoting a location in Spain that looks very much like the one on the series. Will Booking.com customers dare to go? Disclaimer: This article was provided by The Social Shepherd.
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